Archive for January, 2009
5 Keys to success with AdWords
Thursday, January 15th, 2009
No this isn’t another how-to-setup-and-optimise-an-AdWords-campaign article, there are plenty of those already. What this article concentrates on is the non-technical aspects of AdWords that are often overlooked in all the excitement of choosing keywords and writing copy, but which are actually critical to the success of your campaigns. It doesn’t matter how good you are at setting bids and optimising your account, it will all be for nothing if you get these fundamentals wrong.
Tags: adwords, landing pages, optimisation
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Marketing in the recession – can we afford to advertise?
Monday, January 5th, 2009
Can you afford not to is more the question!
In any downturn, most people’s thoughts quite rightly turn firstly to cutting costs as a means of ensuring the security of their business. However, there is probably a limit to how far you can go with this unless you were previously wasting heaps of money on unnecessary expenditure. One of the first areas to come under scrutiny for cuts is marketing and particularly advertising. Should you continue to advertise in the current recession?
Somebody wise (I forget who) once said “Half the money I spend on advertising is wasted, the trouble is I don’t know which half”. This uncertainty about the effectiveness of some advertising makes it a worthy candidate for consideration at least, when it comes to getting the red pen out. If it isn’t making you money then you should cut it. The trouble is how can you tell if it will make you money or just cost you money until you’ve done it? And then it’s too late…
Tags: advertising, adwords, profitability, recession
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