Posts Tagged ‘profitability’
Marketing in the recession – can we afford to advertise?
Monday, January 5th, 2009
Can you afford not to is more the question!
In any downturn, most people’s thoughts quite rightly turn firstly to cutting costs as a means of ensuring the security of their business. However, there is probably a limit to how far you can go with this unless you were previously wasting heaps of money on unnecessary expenditure. One of the first areas to come under scrutiny for cuts is marketing and particularly advertising. Should you continue to advertise in the current recession?
Somebody wise (I forget who) once said “Half the money I spend on advertising is wasted, the trouble is I don’t know which half”. This uncertainty about the effectiveness of some advertising makes it a worthy candidate for consideration at least, when it comes to getting the red pen out. If it isn’t making you money then you should cut it. The trouble is how can you tell if it will make you money or just cost you money until you’ve done it? And then it’s too late…
Tags: advertising, adwords, profitability, recession
Posted in posts | No Comments »
